Hey I’m a
Filtering-through noise and building positive associations 🧠😌.
I’m bringing Taste and giving Context
With over nine years dialed into social media strategy, I’ve toiled over the ways people connect with brands through digital and IRL interests.
Recently, I’ve delved into generative AI and workflow automation, refining creativity and streamlining processes.
From identifying subcultures and Creator-partners to crafting narrative-driven campaigns,
I ensure our efforts resonate with the values of both the audience and brand.
Work
A day without something new is wasted. So check out some of my projects:
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JBL Sounds of Pride
Guiding team from Idea to Execution for JBL’s Creator-led Pride efforts
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American Express x Formula-1
Bolstering creative-concepts with real social-signals.
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Silver Shorty Award: Doja x JBL “Jibble Jibble”
Ensuring we move like a Creator; prepared for Organic moments.
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Social Approach: Ending the Chicken Wars
There’s never a dull moment when brands on social have beef, or in this…
My Strong Points
Explore the Core Benefits I Offer
Comprehensive Analysis
Unlocking the white-space and surfacing key-learnings.
Early & Tapped-in
Chronically online and outside, with broad interests, always connecting dots across the zeitgeist.
Unpretentious Briefing
Discerning what’s really needed; as on-going support, not a Round1-hurdle for creative teams.
Data-Driven Planning
Optimize processes, introducing new workflows and actualizing content roadmaps.
In a literal sense…
Here are a few deliverables I’ve delivered:
Competitive Audits / Deep Dives
Summaries and observations of how your category is showing up among your interest-groups.
Cultural / Creator Strategy
Craft strategies that are streamlined, informed and aligned with production-realities.
Community Management Guidance
Executing the brand voice out in the feeds, in the comment sections; gathering qualitative-insights about the brand, it’s offerings, and our marketing efforts.
As of 2025 I’m open to new projects
Reach out to me with roles, questions, or just to chat. I’m here for it all. Let’s unlock your brand’s potential and hone your teams creative focus.
(You can also DM me on LinkedIn)