• slidebg1
    Welcome to my site, I'm
    Darren Nesbitt
  • Conceptual - Creative - Technical
    Strategist

About Me

Photo of Content Strategist Darren Nesbitt

Darren Nesbitt

Content Strategist

A day without something new is wasted.

Hey, I’m an Culture junkie based in Atlanta, GA (formerly in New York).

My experience has been planning the optimal way for brands and people to connect through the interwebz AND maintain a relationship where they both win.

Over 8 years in social media strategy has allowed me to toil over how a person experiences and perceives our brand and it’s offerings through the content shared across the web. After attending General Assembly and adding Front-end Web Development to my skill set, I'm now honed into tech Product Management.

But you’re not here to read about that right? My recent interests are TV dramas (Loki, Bridgerton, Blown Away...etc.) automated Twitter bots, the podcast/audio space and streetwear fashion trends. I can often be found listening on Twitter Spaces, skimming new tech on Product Hunt or filling my bookmarks on Tiktok with signals to shifts in behaviors or perceptions. I'm immersed in social experiences on and off the clock.

  • Email : Darrencnesbitt at gmail dot com
  • Website : www.KnowNesbitt.com
  • Address : NYC / ATL

Always-On Social

Lead ongoing social media efforts across multiple platforms. Integrate overall campaign goals into social content. Guide community managers, creatives and Producers in execution of long lead content calendars and campaigns.

Strategy

Using research and all other available resources to inform creative approach to campaigns in the social space. Briefing creative teams on always-on or specific projects. Writing social playbooks and brand guidelines for community management.

Reporting

Analyze performance based on quantitative and qualitative data pulled from platforms and tracking software. Delivering insights and key-findings in vibrant concise presentations made in Powerpoint or Apple Keynote.

My Work

I am available for Freelance

Hire Me  Download Resume

My Resume

  • Present
  • VaynerMedia

    Post Creative Strategist

    • Define process and priorities for engagement with followers reacting to organic content published to Facebook, Twitter and Instagram
    • Analyze metrics and present findings that inform optimization of influencer programs, creative assets, and on-going content series 2019 to 2021

  • Product Manager

    Jenkins And Jonez Podcast

    • Developed the entertainment podcast from it's inception to averaging 6,700+ unique listens to an epsiode within 5 days and 9,000+ listends within 30 days of publishing.
    • Manage all legal and financial responsibilites for Jenkins and Jonez LLC.
    • Identify opportunities, plan and execute new projects and partnerships.
    • Monetize the podcast through partnership with SoundCloud, Bumpers App as well as merchandise sales. 2016 to 2018

  • Past
  • Edelman Digital

    Associated Communications Planner

    • Strategist for Comcast Xfinity, iRobot (Roomba) and eBay social media
    • Brief creative teams on always-on social and campaign content.
    • Integrate new strategies and tactics for content creation.
    • Informing channel strategies for campaigns and activations 2016 to 2017

  • Marina Maher Communications

    Social Media Strategist (Freelance)

    • Social Media Strategist for Head   Shoulders (P G) and Covergirl.
    • Lead two community managers in the execution of social activations and always-on engagement.
    • Integrate new strategies and tactics for content creation, scheduling and engagement for quarterly content calendars.
    • Support senior digital team with insights drawn from past data and ongoing findings that inform project roadmaps. 2015 to 2016

  • Droga5

    Social Media Strategist

    Junior strategist guiding social storytelling for Honey Maid, Belvita and Smartwater.
    • Research, write and conduct creative briefings for creative teams.
    • Lead community manager in the execution of all social actions including campaign activations and always on content.
    • Support senior strategist by developing client-facing deliverables such as quarterly strategies and point-of-view presentations.
    • Monitor the social landscape and respective industries of each brand for opportunities that will add value to their presence across Facebook, Twitter, Instagram, Pinterest and Tumblr.

    2014 to NOV 2015
  • TBWA\Chiat\Day

    Community Manager

    • Develop creative briefs for social content calendars that capitalize on cultural happenings, campaign tie­‐ins and integrated pushes for Planter’s, Kraft and Los Hermanos Vineyards.
    • Manage the flow of social content creation between planners, strategist, copywriters and art directors.
    • Engage with fans across networks on daily engagement and customer service response escalation.
    • Deliver analytics reports detailing engagement, social campaign performance and competitor bench­marking.

    NOV 2013 MAY JUN 2014
  • Education
  • BS Communications

    University of Missouri - St. Louis

    Bachelor of Arts Degree, Communications; Certificate of Public Relations Graduation: May 2011

    2006 - 2011

My Clients

Some of my clients

Get in touch

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